- Vegan Vibes
- Posts
- The Cult of the Chipotle Boy: Decoding a Gen Z Obsession
The Cult of the Chipotle Boy: Decoding a Gen Z Obsession
Rusia Castro
June 20, 2024
Good morning and happy Thursday fellow vegans! Today we cover sportsmen and women who are vegan, couple of events and an article about what cavemen ate. Hope you like it.
Upcoming Events around DFW
Dallas Greek Socialites are having a “Black Spirit Wine and Veggie Lovers Pop Up” at Hatchways Café on Saturday Jun 22 from 4 to 7 pm. Click here for info.
Plant Based Dallas is hosting a book club on “An Inflammation Nation” on Sunday June 23rd from 4-7 pm. Here is the Facebook post for more info.
Green & fit Frisco is having their monthly potluck and meetup on Sunday June 23rd from 3-5:30pm.
Try Something New This Weekend
Snackola Granola
Snackola is a delicious, plant-based snack made from simple, healthy ingredients like rolled oats and superfoods, offering a satisfying and nutritious alternative to candy or chips. The compostable bag makes it convenient for on-the-go snacking. A portion of the purchase supports those in need. Available in 3 irresistible flavors.
News You Can Use
7 day plant based meal plan created by a dietician.
Although the health benefits of highly processed plant based meats are murky, another mock meat startup gets funding.
Competitive eater Joey Chestnut banned from July 4th Hot Dog eating contest because he partnered with a mock meat based
company, Impossible foods.
Incase you are travelling to Mumbai this summer, check out the incredible vegan food options Mumbai city has to offer.
Vegan options are available at Benihana. You don’t need to feel left out.
The Cult of the Chipotle Boy: Decoding a Gen Z Obsession
Okay, so you've probably seen them - those herds of young dudes constantly swarming the Chipotle line during lunch rush, right? Well hold onto your tortilla chips, because this article is about to blow the lid off the fascinating "Chipotle Boy" phenomenon.
Who are these creatures and why are they so obsessed with getting their fast-casual Mexican fix multiple times a week? As you'll discover, there's a lot more to it than just a bunch of fellas mindlessly chowing down on burritos.
We're talking fresh ingredients, macro-tracking, the plant-based revolution - this piece breaks it all down in a deliciously insightful way. From the vegan CrossFit bros carefully calibrating their Sofritas orders, to Chipotle's genius strategy of catering to the flexitarian crowd, you'll get an inside look at how this chain is basically addicting an entire generation to their healthyish eats.
Whether you're an avid Chipotle fan yourself or just a casual observer of unfolding food trends, I'm telling you, this is a must-read. It's a wildly entertaining exploration into millennial/Gen Z eating habits and the marketing savvy that's sustaining the "Chipotle Boy" lifestyle. You'll never look at that lunchtime queue the same way again!
And Now this:
Please reply to this email and let me know what you liked and what you would like to see less or more of. Your feedback will keep me going and make this newsletter better.